Clik here to view.
Commercial buddies and friends on MySpace
ClickZ Experts has an interesting article on Social Network Marketing by Sean Carton. In it he lists some of the profiles of advertisers on MySpace. Helga – for Volkswagen, a 25 year old female from...
View ArticleClik here to view.
Is this what brands are all about?
Advertising Age just came out with their top 200 brands report – in which they measure brands by their ad spending on “measured’ media. As can be expected when you measure brands by their ad spending,...
View ArticleClik here to view.
Increasing customer loyalty by creating deep-soul connections
Reveries.com released a survey and white paper on increasing loyalty by creating deep-soul connections, Harley style (pdf here). Dori Molitor, the author of the report starts off by talking about the...
View ArticleClik here to view.
A Brand Loyalty Hierarchy
When you think about the affinity that you have for different brands, you quickly realize that they fall into different categories – you may not have the as much brand affinity and loyalty to your...
View ArticleClik here to view.
You can no longer hold on to your brands…
Last week I moderated a webinar panel on the role of communities in B2B marketing with Rob Leavitt from ITSMA and also with Mike Smith from BMC Software (recording can be found here – requires...
View ArticleA world without the 30 second spot or the glossy spread?
Bob Garfield’s Chaos Scenario 2.0 is a great read in the online section of AdAge today. Interrupt marketing is dead! Traditional media and traditional advertisers are locked into a death spiral…word...
View ArticleHow do you position yourself in an industry with a rotten reputation?
Say you are a really honest used car dealer, a truly compassionate personal injury lawyer, or a lobbyist fighting for a real noble cause…how do you create an image for yourself that is believable and...
View ArticleClik here to view.
Why Brand Communities Don’t Exist
There is a lot of research on Brand Communities, defined by Muniz and O’Guinn as “a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of...
View ArticleClik here to view.
Brand positioning takes on a new meaning in a Hyper-Social world
Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your...
View ArticleClik here to view.
3 ways your brand can be more human
(This is a link to column I wrote for iMedia) The importance of being human Humanizing brands is a popular topic, but people mean different things when they use this phrase, both in terms of what it...
View Article
